Our journey began with a desire to make authentic toys celebrating nature and simplicity.
Tired of seeing toys that didn’t align with our ethos we started to create natural and timeless toys made with the same care of a design piece.
“We wanted every toy to be the story of change we want to tell.”
Our Philosophy
We believe in the magic of childhood and the enduring beauty of nature.
Nature is the most creative form. In wood we have texture, shapes, hues that by default will never overwhelm children’s creativity. We think that simplicity drives imaginative and resourceful play. We combined the craftsmanship of skilled artisans from the Italian Dolomites with a vision of pure and nordic design to create toys that are unique, pure and timeless.
A family project
We have always wanted to create something that would tell our past, our childhood and our journey. Starting from our memories in the Italian mountains we wanted to challenge ourselves proving that a slow product, made locally and entirely by hand without shortcuts, can attract children and parent’s interest and inspire their creativity.
“In JOPA, we put our experiences, our learnings, travels and the crazy hope to contribute to a more conscious toy making practice.”
Federica Erilmi
Founder
Andrea Erilmi
Founder
“The word is as wide as your vision of it”
- H. D. Thoreau